Nov
18
SEO - Google Page Rank
November 18, 2006 | Leave a Comment
Google does not manually assign keywords to sites, nor is the ranking of sites manually “boosted”. The ranking process is completely automated and takes into account more than 100 factors to determine the relevance of each result.
Google uses a complex algorithm to determine the value or page rank of each and every web page […]
Nov
18
SEO - Sitemaps
November 18, 2006 | Leave a Comment
Sitemaps are a value internal linking structure to your site. It is very spider friendly and can increase the amount of pages indexed by the major search engines.
Google now offers a way to submit your own site map directly to their search engine. Go here to find out more: google.com/webmasters/sitemaps/login
There is a site out that […]
Nov
18
SEO - File Sizes
November 18, 2006 | Leave a Comment
You should consider the size of your website files both for the benefit of search engines and your visitors.
Obviously, you want your visitors to be able to get your website to load fast, but you need to help the search engines as well.
You can reduce the file size in a couple of ways:
1.) Use External […]
Nov
18
SEO - Validated code
November 18, 2006 | Leave a Comment
Most webmasters don’t worry about validating their code as frequently as they should. Running validation through a service is a great way to make sure that your website is readable by the search engines.
Validated code means that all the stuff that goes on behind the scenes is laid out the way it should be. If […]
Nov
18
SEO - Style Sheets
November 18, 2006 | Leave a Comment
Cascading Style Sheets, or CSS for short, are another great way to help create top Search Engine rankings.
When I get a new webmaster as a client the first thing I suggest to them is to allow me to switch their site over to using a cascading style sheet (or CSS for short).
There are a thousand […]
Nov
18
SEO - Keyword Density
November 18, 2006 | Leave a Comment
keyword density is the ratio of the word that is being searched for, i.e. the keyword, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that […]
Nov
18
SEO - Internal linking Structure
November 18, 2006 | Leave a Comment
Linking within a site is an often over-looked yet very important part of SEO. This is especially true for larger websites. Have you noticed that when you search for a particular website, the homepage frequently comes up first? One reason for this has to do with internal linking.
Internal linking is your way of telling the […]
Nov
18
SEO - Alt Tags
November 18, 2006 | Leave a Comment
The HTML tags describing an image that appears when the mouse is rolled over the image on a Web page. Helpful for people who view pages in text-only mode. Some search engines look for keywords in ALT tags.
If you use images in your Web pages, its good practice to include Alt text for every image […]
Nov
18
SEO - Italicizing
November 18, 2006 | Leave a Comment
We aren’t going to take too much time up on this, but many SEO experts feel that Italicizing your […]
Nov
18
SEO - BOLDING
November 18, 2006 | Leave a Comment
Some keywords should be bolded to point the search engines in the right direction.
When you are writing your web pages you will probably want to give importance to a certain word or two. Unlike header tags, using the option in your html code to make a word stand out doesn’t carry as much weight […]