Nov
18
SEO - Meta Tags
November 18, 2006 |
If you have a great website that is both creative and resourceful, and you still don’t have enough traffic your web site needs to have meta tag. It doesn’t matter what some search engine expert told you. Fact is that 1000’s of search engines still use your Meta content to tell searchers what your site is about.
What is a meta tag?
The purpose of the Meta optimization tag is twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs).
Meta-tags look a little like this one:
< meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
< META NAME="keywords" CONTENT="Keywords separated by commas">
< META NAME="description" CONTENT="Description of the page">
< META NAME="robots" CONTENT="FOLLOW,INDEX">
It should be at the top of your page on EVERY page. I understand you might not be a meta tag expert but that is no excuse. There are websites that already exist and that let you make your meta-tags for free….. With all the bells and whistles.
A good place to generate meta-tags on the fly is http://www.submitcorner.com/Tools/Meta/.
Meta-tags and page titles are really tied in together so don’t overlook your page titles.